What it takes to make a great political ad

Name: What it takes to make a great political ad
Uploaded: 2015-10-06T01:06:25Z
Duration: P149S
Description: Political consultant Fred Davis has had no shortage of notable clients, from Arnold Schwarzenegger to Carly Fiorina to John McCain. Davis gives his Brief but Spectacular take on how to captivate and convince viewers with an advertisement they will always remember.

Clip: 10/05/2015 | 2m 29s

Political consultant Fred Davis has had no shortage of notable clients, from Arnold Schwarzenegger to Carly Fiorina to John McCain. Davis gives his Brief but Spectacular take on how to captivate and convince viewers with an advertisement they will always remember.

Aired: 10/05/15

Rating: NR

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Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer …

Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and American Cruise Lines. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.

What it takes to make a great political ad

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